NFL

How SRT and Haivision Brought the Virtual NFL Draft to Life

About the NFL and Haivision

The NFL and Haivision have been working together since 2014 on a variety of projects; starting with a live instant replay system to and from the leagues’ headquarters in New York over the public internet. By deploying Haivision video solutions, the NFL has been an SRT pioneer, using the protocol as an alternative to dedicated circuits for international games in London and Mexico City, to send very low latency, high-quality video to and from New York, allowing those watching in the stadium to see the NFL RedZone channel and highlights.

The Challenge

Challenges faced by NFL draft

Adapting to a Remote Event

During the early days of the pandemic the NFL had to switch the entire NFL Draft from the originally planned live event in Las Vegas to a completely remote, at-home, socially distant broadcast. In the run-up to the planned schedule, it felt like the team was chasing a moving target before they finally settled on a solution with less than three weeks to spare.

The Solution

The technology and workflows leveraged by the NFL included Haivision Makito X decoders and SRT Gateways along with the SRT protocol to overcome some of the key challenges it was facing, including unreliable networks, at-home deployment, and security. Haivision SRT Gateways were deployed in the cloud, at the league office in New York, ESPN’s Bristol campus, and NFL Media in Los Angeles to allow technical teams to securely route live SRT streams across internet connections and bridge networks while enabling local multicast for production resources that fed live to air on-demand playback workflows. Each NFL club used a Makito X decoder to receive low latency SRT streams for their team operations.

NFL Draft by the Numbers

Here are just some of the numbers surrounding the broadcast which help to give an indication of the scale and complexity of the operation:

  • 100 camera kits sent to prospects
  • Over 132 live SRT feeds total including 64 feeds from coaches and general managers and 58 from top prospects
  • 7 Haivision SRT Gateways
  • 32 Haivision Makito X video decoders
  • 55 million viewers worldwide
NFL results

The Result

Hailed as a massive success, the virtual draft drew record viewing figures with 55 million fans tuning in to watch during the three-day event – an increase of viewership of 35% over 2019. What’s more, the event gave viewers a rare glimpse into the home lives of all concerned. From the commissioner in his basement to the General Managers, head coaches, and prospects, the virtual draft captured many unique and intimate moments.

Products Used

Secure Reliable Transport (SRT)

Streaming Protocol

Deliver secure, high quality, low latency video across the public internet

Makito X H.264 Encoder

Video Encoder

Haivision’s award-winning Makito X H.264 video encoder transports secure, low latency, HD video over any network at extremely low bitrates.

Makito X HEVC Decoder

Video Decoder

With the power to reduce bandwidth by up to 50%, the compact, high-performance Makito X HEVC video decoder yields video from a HEVC or H.264 stream.

Haivision SRT Gateway

Cloud Service

Video router, protocol converter, and stream duplicator available as BYOL or PAYG.

Ready to Learn More? Contact Us to Get Started

Related Case Studies

Caase Study - Canadian Premier League

Canadian Premier League

Learn how coverage of the 2022 Canadian Premier League was powered by Haivision Solutions and Mediapro Canada.
ISB World Games - Case Study

World Games

Discover how Haivision technology powered International Sports Broadcasting’s coverage of the 2022 World Games from Birmingham, Alabama.